我们是谁

SEIML 是一个多元化的团队,由在中国和东南亚拥有丰富商业经验的人士组成。 我们使用英语和普通话,并精通法语和日语。

John Evans,特许金融分析师

创始人兼董事

Jina Zhu,CFA Institute,投资基础

企业关系经理

Benny Cao,特许金融分析师

投资管理经理

John D. Evans, CFA

Founder & Director

john.evans@seiml.com

John spent the first 24 years of his career in investment banking, first in Toronto, briefly in New York and then London.  He was involved in DCM, ECM and strategic investment advisory to large funds in EMEA.

In 2004 he moved into academia and designed and ran MSc programs in investment management at universities in the UK and China. He also created and managed one of the larger financial professional training organizations in Europe while at the UK university (that was a JV partner in the training firm).

In 2016, John returned to industry to work with start-ups and various platforms and eco systems to support these early and middle stage companies. Initially he pursued this venture in the Shanghai region but then moved to Hong Kong in 2024 to build SEIML’s footprint in Southeast Asia. John is also a Director of the Hong Kong Founder Institute (FI) eco system and Program Director for the FI ASEAN Fintech accelerator.

Jina Zhu, CFA Institute, Investment Foundations

Manager, Corporate Relations

jina.zhu@seiml.com

Since returning from graduate studies in France to China in spring of 2014, Jina has been continually working in the field of e-commerce and its applications to the financial, entertainment and automotive industries. She is a multi-functional talent and fluent in Mandarin, English and French.

Jina is SEIML’s key relationship manager between foreign clients and the Chinese administrative authorities and has held many responsibilities dealing with international companies and executives operating in China.  As a result, she manages all of the company’s Business Process Outsourcing (BPO) activities with clients

With her graduate degree in economics and completion of the Investment Foundations certificate from CFA Institute, she has the knowledge to assist foreign companies in China market research, including reviews of potential customers, suppliers or other third parties.  She is also quite savvy in the use of Chinese social media.

Jina is fluent in Mandarin, English and French.

Benny Cao, CFA

Manager, Investment Management

benny.cao@seiml.com

Benny has worked in the financial markets of China with an emphasis on fixed income, currency and asset-liability management.  He is currently Vice President of Longly Capital, a medium-sized, Ningbo-based private fund management company. The firm’s strategies include various types of fixed income portfolio management and convertible bond portfolio management. In addition, Benny offers financial investment services to professional investors such as Fund of Funds (FoF) of securities companies, enterprise investors and high net worth (HNW) individuals.

Benny has also been active on the commercial side of the securities business managing client business development strategies, marketing programmes and roadshows and developing and delivering financial markets training programmes for small and medium-sized banks and other financial institutions.

Benny is fluent in Mandarin, English and Japanese.

约翰-埃文斯,特许金融分析师

创始人兼董事

john.evans@seiml.com

约翰职业生涯的前 24 年是在投资银行度过的,先是在多伦多,后来短暂去了纽约和伦敦。 他曾为欧洲、中东和非洲地区的大型基金提供 DCM、ECM 和战略投资咨询。

2004 年,他转入学术界,在英国和中国的大学设计并开设了投资管理硕士课程。 在英国大学就读期间,他还创建并管理着欧洲一家规模较大的金融专业培训机构(该机构是培训公司的合资伙伴)。

2016 年,约翰重返行业,与初创企业以及各种平台和生态体系合作,为这些处于早期和中期阶段的公司提供支持。 起初,他在上海地区开展这项业务,但后来于 2024 年迁至香港,以便在东南亚地区建立 SEIML 的足迹。 约翰还是香港创始人协会(FI)生态体系的董事和 FI 东盟金融科技加速器的项目总监。

Jina Zhu,特许金融分析师协会,投资基础

企业关系经理

jina.zhu@seiml.com

自 2014 年春从法国攻读研究生回到中国以来,季娜一直致力于电子商务领域及其在金融、娱乐和汽车行业的应用。 她是一位多功能人才,能说流利的普通话、英语和法语。

Jina 是 SEIML 在外国客户和中国行政机构之间的主要关系经理,曾多次负责与在中国运营的国际公司和管理人员打交道。 因此,她负责管理公司与客户的所有业务流程外包(BPO)活动。

她拥有经济学研究生学位,并完成了特许金融分析师协会(CFA Institute)颁发的投资基础证书,因此具备协助外国公司进行中国市场研究的知识,包括对潜在客户、供应商或其他第三方进行审查。 她在使用中国社交媒体方面也颇有心得。

Jina 能说流利的普通话、英语和法语。

Benny Cao,特许金融分析师

投资管理经理

benny.cao@seiml.com

Benny 曾在中国金融市场工作,重点是固定收益、货币和资产负债管理。 他目前是宁波一家中型私募基金管理公司隆利资本的副总裁。 公司的策略包括各种类型的固定收益投资组合管理和可转换债券投资组合管理。 此外,Benny 还为证券公司基金(FoF)、企业投资者和高净值个人等专业投资者提供金融投资服务。

Benny 还一直活跃在证券业务的商业领域,管理客户业务发展战略、营销计划和路演,并为中小型银行和其他金融机构开发和提供金融市场培训计划。

Benny 能说流利的普通话、英语和日语。