We are the partner to help you establish and manage your business in Southeast Asia and China.

China is the world’s second largest economy and Southeast Asia is a region of 687 million people and entering a period of high economic growth. There are also specialized industry sectors being targeted by governments in the region such as Artificial Intelligence, Fintech and a variety of related SaaS companies, Big Data, Web3 and many other hi-tech and innovative industries where western companies have expertise that is highly in demand.

But to set-up a business in this region can appear daunting at first glance. Cultural, regulatory and language issues can create real barriers to business establishment or raising capital from local investors. This is where SEIML comes in – we are the partner to help you establish, manage and finance your business in Asia. We provide you with the regulatory and cultural know-how, staff who can bridge the language gap, a large network in the region and, importantly, many years of business and financial experience in both China and Southeast Asia.


Article 15: Understanding the Yield Curve

Oct 10, 2019
This is our fifteenth Article and the third of five of a ‘mini-series’ on bond markets. In China, individual…

Article 14: Valuing Bond and Money Market Instruments

Aug 12, 2019
This is our fourteenth Article and the second of five of a ‘mini-series’ on bond markets. In China, individual…

Article 13: Investing in Debt Markets and Instruments

Aug 1, 2019
This is our thirteenth Article and the first of five of a ‘mini-series’ on bond markets. In China, individual…


NHG: Mary Foxworth | Certified Inclusive Sexologist

Oct 13, 2023
This is another in the regular series with Neo-Health Group in Hong Kong, which deals with issues related to sexual…

FI ASEAN Fintech Mentor: Gaetan Gosset

Sep 1, 2023
This is the 9th in a series of interviews with both Founders and the many Mentors involved with the ASEAN…

FI Fintech ASEAN accelerator & eco system

Jun 28, 2023
This is the eighth in a series of interviews with the many Mentors involved with the ASEAN Fintech accelerator in…

Benny Cao, CFA

Manager, Investment Management


Benny has worked in the financial markets of China with an emphasis on fixed income, currency and asset-liability management.  He is currently Vice President of Longly Capital, a medium-sized, Ningbo-based private fund management company. The firm’s strategies include various types of fixed income portfolio management and convertible bond portfolio management. In addition, Benny offers financial investment services to professional investors such as Fund of Funds (FoF) of securities companies, enterprise investors and high net worth (HNW) individuals.

Benny has also been active on the commercial side of the securities business managing client business development strategies, marketing programmes and roadshows and developing and delivering financial markets training programmes for small and medium-sized banks and other financial institutions.

Benny is fluent in Mandarin, English and Japanese.

Jina Zhu, CFA Institute, Investment Foundations

Manager, Corporate Relations


Since returning from graduate studies in France to China in spring of 2014, Jina has been continually working in the field of e-commerce and its applications to the financial, entertainment and automotive industries. She is a multi-functional talent and fluent in Mandarin, English and French.

Jina is SEIML’s key relationship manager between foreign clients and the Chinese administrative authorities and has held many responsibilities dealing with international companies and executives operating in China.  As a result, she manages all of the company’s Business Process Outsourcing (BPO) activities with clients

With her graduate degree in economics and completion of the Investment Foundations certificate from CFA Institute, she has the knowledge to assist foreign companies in China market research, including reviews of potential customers, suppliers or other third parties.  She is also quite savvy in the use of Chinese social media.

Jina is fluent in Mandarin, English and French.

John D. Evans, CFA

Founder & Director


John spent the first 24 years of his career in investment banking, first in Toronto, briefly in New York and then London.  He was involved in DCM, ECM and strategic investment advisory to large funds in EMEA.

In 2004 he moved into academia and designed and ran MSc programs in investment management at universities in the UK and China. He also created and managed one of the larger financial professional training organizations in Europe while at the UK university (that was a JV partner in the training firm).

In 2016, John returned to industry to work with start-ups and various platforms and eco systems to support these early and middle stage companies. Initially he pursued this venture in the Shanghai region but then moved to Hong Kong in 2024 to build SEIML’s footprint in Southeast Asia. John is also a Director of the Hong Kong Founder Institute (FI) eco system and Program Director for the FI ASEAN Fintech accelerator.