We are the partner to help you establish and manage your business in Southeast Asia and China.

China is the world’s second largest economy and Southeast Asia is a region of 687 million people and entering a period of high economic growth. There are also specialized industry sectors being targeted by governments in the region such as Artificial Intelligence, Fintech and a variety of related SaaS companies, Big Data, Web3 and many other hi-tech and innovative industries where western companies have expertise that is highly in demand.

But to set-up a business in this region can appear daunting at first glance. Cultural, regulatory and language issues can create real barriers to business establishment or raising capital from local investors. This is where SEIML comes in – we are the partner to help you establish, manage and finance your business in Asia. We provide you with the regulatory and cultural know-how, staff who can bridge the language gap, a large network in the region and, importantly, many years of business and financial experience in both China and Southeast Asia.

Blog

Start-ups and the Three Core Competencies

Jun 1, 2025
Having worked in industry, professional education, academic teaching and now co-leading the Hong Kong chapter of Founder Institute, I am constantly reflecting on what it takes to make a start-up successful. There are, of course, many things and they vary with each situation. But I believe the ‘core competencies’ and time in both development and, also, go to market are critical issues that I want to address here.

Founders must be Masters of Three Universes

Mar 10, 2025
In my forty-five years in industry, I have spent 33 of it in industry and the other 12 in academic and professional education. I enjoy both sides of the street and think there is value in having both perspectives.

Demystifying the web bot threat

Nov 21, 2024
I have heard the word ‘bot’ for a long time now and had a vague idea of what they were – at least I thought so. More recently, I attended a pitch event in Hong Kong with a delegation of ‘tech companies’ from the UK presenting. One of the companies was led by a Founder, Nigel Bridges, a company involved with cyber security. We later met up and talked in more depth about his work and this article draws mainly from that meeting.

Vlog

Financial Markets: then and now

Jun 19, 2025
Financial Markets: then and now

Launch of the Hong Kong Institute of Certified Health Planners

Apr 5, 2025
Healthcare, professional education

Goldilocks Suit Pty. Ltd.

Dec 12, 2024
The Goldilocks app gives you personalised insights and alerts to help optimise your well-being.

Benny Cao, CFA

Manager, Investment Management

benny.cao@seiml.com

Benny has worked in the financial markets of China with an emphasis on fixed income, currency and asset-liability management.  He is currently Vice President of Longly Capital, a medium-sized, Ningbo-based private fund management company. The firm’s strategies include various types of fixed income portfolio management and convertible bond portfolio management. In addition, Benny offers financial investment services to professional investors such as Fund of Funds (FoF) of securities companies, enterprise investors and high net worth (HNW) individuals.

Benny has also been active on the commercial side of the securities business managing client business development strategies, marketing programmes and roadshows and developing and delivering financial markets training programmes for small and medium-sized banks and other financial institutions.

Benny is fluent in Mandarin, English and Japanese.

Jina Zhu, CFA Institute, Investment Foundations

Manager, Corporate Relations

jina.zhu@seiml.com

Since returning from graduate studies in France to China in spring of 2014, Jina has been continually working in the field of e-commerce and its applications to the financial, entertainment and automotive industries. She is a multi-functional talent and fluent in Mandarin, English and French.

Jina is SEIML’s key relationship manager between foreign clients and the Chinese administrative authorities and has held many responsibilities dealing with international companies and executives operating in China.  As a result, she manages all of the company’s Business Process Outsourcing (BPO) activities with clients

With her graduate degree in economics and completion of the Investment Foundations certificate from CFA Institute, she has the knowledge to assist foreign companies in China market research, including reviews of potential customers, suppliers or other third parties.  She is also quite savvy in the use of Chinese social media.

Jina is fluent in Mandarin, English and French.

John D. Evans, CFA

Founder & Director

john.evans@seiml.com

John spent the first 24 years of his career in investment banking, first in Toronto, briefly in New York and then London.  He was involved in DCM, ECM and strategic investment advisory to large funds in EMEA.

In 2004 he moved into academia and designed and ran MSc programs in investment management at universities in the UK and China. He also created and managed one of the larger financial professional training organizations in Europe while at the UK university (that was a JV partner in the training firm).

In 2016, John returned to industry to work with start-ups and various platforms and eco systems to support these early and middle stage companies. Initially he pursued this venture in the Shanghai region but then moved to Hong Kong in 2024 to build SEIML’s footprint in Southeast Asia. John is also a Director of the Hong Kong Founder Institute (FI) eco system and Program Director for the FI ASEAN Fintech accelerator.