We are the partner to help you establish and manage your business in Southeast Asia and China.

China is the world’s second largest economy and Southeast Asia is a region of 687 million people and entering a period of high economic growth. There are also specialized industry sectors being targeted by governments in the region such as Artificial Intelligence, Fintech and a variety of related SaaS companies, Big Data, Web3 and many other hi-tech and innovative industries where western companies have expertise that is highly in demand.

But to set-up a business in this region can appear daunting at first glance. Cultural, regulatory and language issues can create real barriers to business establishment or raising capital from local investors. This is where SEIML comes in – we are the partner to help you establish, manage and finance your business in Asia. We provide you with the regulatory and cultural know-how, staff who can bridge the language gap, a large network in the region and, importantly, many years of business and financial experience in both China and Southeast Asia.

Blog

Revisiting 'the bezzle'​

Jun 10, 2022
We have gone through over a dozen years of very high economic growth and massive market appreciation; some would argue, largely debt-fueled. But with several big ‘shocks to the system’, zero-COVID policies, Russian invasion of Ukraine, Brexit and, now, Fed tightening, could it be that we are entering a sustained period of recession? Time to revisit ‘the bezzle’.

Covid-19: don't shake hands

Feb 22, 2020
On the 20th February I participated in a Webinar on COVID-19 as shown in the title slide above. Thanks to the host Felix Moesener, Science Consul, Swissnex and the two guest speakers, Dr Christian Althaus (University of Bern) and Dr Pietro Vernazza (Cantonal Hospital St. Gallen). It was very informative.

SEIML: Industry 4.0, Germany and China

Dec 4, 2019
Working with SMEs in many industries, healthcare, ‘smart manufacturing’, automotive, I am seeing how technology is dramatically changing those industries. Participating in a recent conference in Frankfurt, Germany gave me real insights into Industry 4.0 there and the potential for its application here in China.
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Vlog

Financial Markets: then and now

Jun 19, 2025
Financial Markets: then and now

Launch of the Hong Kong Institute of Certified Health Planners

Apr 5, 2025
Healthcare, professional education

Goldilocks Suit Pty. Ltd.

Dec 12, 2024
The Goldilocks app gives you personalised insights and alerts to help optimise your well-being.
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Just some of Our Partners

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If you have thought of operating a business in Asia, or already have one, then do not hesitate to contact us to see how we might be able to help you set up, raise private capital, and manage your company’s local administration.

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Snowdonia Evans Investment Management Limited (SEIML)

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Benny Cao, CFA

Manager, Investment Management

benny.cao@seiml.com
  • MSc International Securities, Investment & Banking (MSc ISIB), University of Reading
  • Bachelor of Arts (BA), Economics, Meiji University
  • Chartered Financial Analysis (CFA)

Benny has worked in the financial markets of China with an emphasis on fixed income, currency and asset-liability management.  He is currently Vice President of Longly Capital, a medium-sized, Ningbo-based private fund management company. The firm’s strategies include various types of fixed income portfolio management and convertible bond portfolio management. In addition, Benny offers financial investment services to professional investors such as Fund of Funds (FoF) of securities companies, enterprise investors and high net worth (HNW) individuals.

Benny has also been active on the commercial side of the securities business managing client business development strategies, marketing programmes and roadshows and developing and delivering financial markets training programmes for small and medium-sized banks and other financial institutions.

Benny is fluent in Mandarin, English and Japanese.

Jina Zhu, CFA Institute, Investment Foundations

Manager, Corporate Relations

jina.zhu@seiml.com
  • Auvergne University, France | Master of Economy
  • University of Lyon 2, France | Bachelor, French Language
  • Zhejiang Science & Technology University | Bachelor, International Trade and Economy
  • CFA Institute, Investment Foundations

Since returning from graduate studies in France to China in spring of 2014, Jina has been continually working in the field of e-commerce and its applications to the financial, entertainment and automotive industries. She is a multi-functional talent and fluent in Mandarin, English and French.

Jina is SEIML’s key relationship manager between foreign clients and the Chinese administrative authorities and has held many responsibilities dealing with international companies and executives operating in China.  As a result, she manages all of the company’s Business Process Outsourcing (BPO) activities with clients

With her graduate degree in economics and completion of the Investment Foundations certificate from CFA Institute, she has the knowledge to assist foreign companies in China market research, including reviews of potential customers, suppliers or other third parties.  She is also quite savvy in the use of Chinese social media.

Jina is fluent in Mandarin, English and French.

John D. Evans, CFA

Founder & Director

john.evans@seiml.com
  • Master of International Public Policy (MIPP), School of Advanced International Studies, Johns Hopkins University
  • Master of Business Administration (MBA), Dean’s List, University of Toronto
  • Honours BA, University of Toronto
  • Chartered Financial Analyst, (CFA)
  • Fellow of the Institute of Canadian Bankers (FICB)
  • Canadian Securities Officers and Directors Exam

John spent the first 24 years of his career in investment banking, first in Toronto, briefly in New York and then London.  He was involved in DCM, ECM and strategic investment advisory to large funds in EMEA.

In 2004 he moved into academia and designed and ran MSc programs in investment management at universities in the UK and China. He also created and managed one of the larger financial professional training organizations in Europe while at the UK university (that was a JV partner in the training firm).

In 2016, John returned to industry to work with start-ups and various platforms and eco systems to support these early and middle stage companies. Initially he pursued this venture in the Shanghai region but then moved to Hong Kong in 2024 to build SEIML’s footprint in Southeast Asia. John is also a Director of the Hong Kong Founder Institute (FI) eco system and Program Director for the FI ASEAN Fintech accelerator.