Our Partners

As part of a broader business platform, SEIML and its partners can assist foreign and domestic start-ups, SMEs and corporates in all aspects of capital raising and business management and planning.


Chartered Accountants and Tax Advisers

enhance provides all aspects of accountancy, tax advisory and business administration services to companies operating in the United Kingdom. It is part of a larger eco-system of UK companies that include VISA, investment and other personal, corporate and financial services.

Facey & Associates

Guy Facey is an English and Hong Kong solicitor with over 30 years’ experience.  As the founding partner of Facey & Associates in Hong Kong, Guy advises international investment companies and entrepreneurs on corporate deals (venture capital, fintech, mergers & acquisitions, joint ventures, aircraft acquisition & leasing deals, blockchain, etc.).  Many of Guy’s matters involve investments in Asia, and particularly mainland China.

Financial Markets Training

Financial Markets Training offers training programmes on most aspects of modern finance. The range of products taught encompass the main asset classes:

Foreign Exchange | Interest Rate Risk | Credit Risk | Equity Markets | Commodity Markets | Investment Management | Securities Operations | Corporate Finance

In all asset classes both the underlying assets and derivatives are covered.

Founder Institute

The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.

The PD Group

The PD Group delivers creative, cost-effective design solutions for modern day businesses and organisations for maximum marketing and brand impact. A specialised division of the firm, ‘webdirections’, focuses on online content and delivery.

  • All aspects of design and print for ‘hardcopy’
  • All aspects of web design, development and hosting

The PD Group has been offering fully integrated design, print & web solutions for over 20 years.


Unsensible helps founders in Asia commercialise and fundraise

Building a health or fintech startup requires you to spend all day (and night) thinking and building your product. We spend all day thinking of ways to help clients take their product to market. It’s like we’re made for each other.

Benny Cao, CFA

Manager, Investment Management


Benny has worked in the financial markets of China with an emphasis on fixed income, currency and asset-liability management.  He is currently Vice President of Longly Capital, a medium-sized, Ningbo-based private fund management company. The firm’s strategies include various types of fixed income portfolio management and convertible bond portfolio management. In addition, Benny offers financial investment services to professional investors such as Fund of Funds (FoF) of securities companies, enterprise investors and high net worth (HNW) individuals.

Benny has also been active on the commercial side of the securities business managing client business development strategies, marketing programmes and roadshows and developing and delivering financial markets training programmes for small and medium-sized banks and other financial institutions.

Benny is fluent in Mandarin, English and Japanese.

Jina Zhu, CFA Institute, Investment Foundations

Manager, Corporate Relations


Since returning from graduate studies in France to China in spring of 2014, Jina has been continually working in the field of e-commerce and its applications to the financial, entertainment and automotive industries. She is a multi-functional talent and fluent in Mandarin, English and French.

Jina is SEIML’s key relationship manager between foreign clients and the Chinese administrative authorities and has held many responsibilities dealing with international companies and executives operating in China.  As a result, she manages all of the company’s Business Process Outsourcing (BPO) activities with clients

With her graduate degree in economics and completion of the Investment Foundations certificate from CFA Institute, she has the knowledge to assist foreign companies in China market research, including reviews of potential customers, suppliers or other third parties.  She is also quite savvy in the use of Chinese social media.

Jina is fluent in Mandarin, English and French.

John D. Evans, CFA

Founder & Director


John spent the first 24 years of his career in investment banking, first in Toronto, briefly in New York and then London.  He was involved in DCM, ECM and strategic investment advisory to large funds in EMEA.

In 2004 he moved into academia and designed and ran MSc programs in investment management at universities in the UK and China. He also created and managed one of the larger financial professional training organizations in Europe while at the UK university (that was a JV partner in the training firm).

In 2016, John returned to industry to work with start-ups and various platforms and eco systems to support these early and middle stage companies. Initially he pursued this venture in the Shanghai region but then moved to Hong Kong in 2024 to build SEIML’s footprint in Southeast Asia. John is also a Director of the Hong Kong Founder Institute (FI) eco system and Program Director for the FI ASEAN Fintech accelerator.