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This is the third in a series of interviews with the many Mentors involved with the ASEAN FinTech accelerator in partnership with Founder Institute < fi.co >. This video is to provide prospective applicants with an overview of the breadth and depth of professional talent we have in this FinTech accelerator program. You are welcome to apply to join the accelerator and details can be found at: https://fi.co/fintech-asean
Script of Interview
Interviewee Ms. Anna Fedorova (AF)
Position CEO
Company name Unicorn Events
Company website https://unicorn.events/
Interviewer John D. Evans, CFA (JE)
Interview conducted on 5 June 2023
Talking Points
Preamble: Prospective Founders have many challenges to face. One important skill Founders need to quickly learn is how to effectively pitch their company to investors, partners and the market in general. ASEAN FinTech will provide two places for top performing Founders for the European & ASEAN Fintech Unicorn Pitch that is held every six months. Anna Fedorova is CEO of the Unicorn Events and will give us an overview of our collaboration.
End.
If you have thought of operating a business in Asia, or already have one, then do not hesitate to contact us to see how we might be able to help you set up, raise private capital, and manage your company’s local administration.
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Benny has worked in the financial markets of China with an emphasis on fixed income, currency and asset-liability management. He is currently Vice President of Longly Capital, a medium-sized, Ningbo-based private fund management company. The firm’s strategies include various types of fixed income portfolio management and convertible bond portfolio management. In addition, Benny offers financial investment services to professional investors such as Fund of Funds (FoF) of securities companies, enterprise investors and high net worth (HNW) individuals.
Benny has also been active on the commercial side of the securities business managing client business development strategies, marketing programmes and roadshows and developing and delivering financial markets training programmes for small and medium-sized banks and other financial institutions.
Benny is fluent in Mandarin, English and Japanese.
Since returning from graduate studies in France to China in spring of 2014, Jina has been continually working in the field of e-commerce and its applications to the financial, entertainment and automotive industries. She is a multi-functional talent and fluent in Mandarin, English and French.
Jina is SEIML’s key relationship manager between foreign clients and the Chinese administrative authorities and has held many responsibilities dealing with international companies and executives operating in China. As a result, she manages all of the company’s Business Process Outsourcing (BPO) activities with clients
With her graduate degree in economics and completion of the Investment Foundations certificate from CFA Institute, she has the knowledge to assist foreign companies in China market research, including reviews of potential customers, suppliers or other third parties. She is also quite savvy in the use of Chinese social media.
Jina is fluent in Mandarin, English and French.
John spent the first 24 years of his career in investment banking, first in Toronto, briefly in New York and then London. He was involved in DCM, ECM and strategic investment advisory to large funds in EMEA.
In 2004 he moved into academia and designed and ran MSc programs in investment management at universities in the UK and China. He also created and managed one of the larger financial professional training organizations in Europe while at the UK university (that was a JV partner in the training firm).
In 2016, John returned to industry to work with start-ups and various platforms and eco systems to support these early and middle stage companies. Initially he pursued this venture in the Shanghai region but then moved to Hong Kong in 2024 to build SEIML’s footprint in Southeast Asia. John is also a Director of the Hong Kong Founder Institute (FI) eco system and Program Director for the FI ASEAN Fintech accelerator.